American Vintage launches the amv experience tour,

With the amv experience tour, American Vintage initiates a new type of world tour in which customisation workshops, artists, get-togethers and collectives build the portrait of the brand that has made knitwear and natural fabrics iconic since its creation in 2005.

From October to December 2018, American Vintage will celebrate the unstoppable creativity of its community members in a series of eclectic events. Programmed in six major cities worldwide, the amv experience tour will set its bags down in Paris and Marseille, as well as Berlin, Antwerp, London and Hong Kong.

On the agenda? A savvy curation of local artists and entrepreneurs who will bring their personal vision to life in the boutiques. This American Vintage retail transformation will turn these six flagship stores into real living spaces offering 360-degree customer experiences. A privileged playing field that encourages discovery, learning and sharing.
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American Vintage’s wish is to make you discover the nobility of its fabrics by inviting artists, craftsmen and craftswomen to exalt its pieces with new or ancient personalisation techniques. Meet Virginie Renault, who graduated from the Ecole Supérieure des Arts et Techniques specialising in art embroidery, and will be offering you the privilege to embroider your favourite American Vintage piece with a crochet technique in Paris on October 10th and 11th and in Marseille on the 19th and 20th.


American Vintage has already proved its love for arts partnering with the Festival of Fashion and Photography in Hyères. This time, photography will be in the spotlight and American Vintage will be installing Nicolas Rouyer’s photobooths at the heart of its stores. The artist and the brand have worked together on developing a new type of printmaking in order to live capture yourselves in stores.


American Vintage also means sharing. During the amv tour experience, the boutiques will turn into a pop-up café where live artists performance, eclectic personalities and heterogeneous crowds will gather.