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33rd international festival of fashion,
fashion photography & fashion accessories in Hyères.
The storyAmerican Vintage has always had close links to the arts and partnering with the International Festival of Fashion and Photography in Hyères for three years seemed an obvious decision. For the 32nd edition from 27 April to 1 May 2017, the brand created the American Vintage Photography Award, a competition that will oppose 10 finalists.
American Vintage Photography AwardFor the second year running, American Vintage is partnering with Hyères Festival. Just like last year, the brand is organising a Photography Award for an artist whose picture showcases a selection of American Vintage pieces. Following on from 2017 winner Luis Alberto Rodriguez, this year’s winner will receive 15,000€. The partnership will continue beyond the Villa Noailles as the lucky winner will then create a photo series for American Vintage, which will be exhibited in Autumn.
This year, the brand is marking its partnership with Hyères Festival by designing a unique piece, inspired by the modern cubist garden created by Architect Gabriel Guevrekian at Villa Noailles. This oversized, ¾-sleeved and 100% cotton T-shirt is faithful to the brand DNA and its love of freedom and comfort. The elegant and authentic embroidery represents the garden’s bright colours, with shades of blue, red, green or golden yellow, and the vegetation and geometry of the checkerboard that characterise this unique, innovative space. This piece is more than just a nod to the brand’s basics. More than anything, it is an opportunity to build a bridge between Gabriel Guevrekian’s garden and American Vintage. Both share a use of bold, harmonious forms and colours, while retaining timeless beauty.