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WE ARE AMV WE ARE AMV WE ARE AMV

We are American Vintage.
A French brand born in the south of Marseille Marseille in 2005 driven by Michaël Azoulay.
Our wardrobe? Composé d’essentiels Colourful and comfortable, essentials designed for the whole family and made to last.
FROM MARSEILLE WITH SUN FROM MARSEILLE WITH SUN FROM MARSEILLE WITH SUNSHINE

Sun.
Sea.
People.

This is what makes American Vintage.
Proud of his home town, the brand's founder and CEO Michaël Azoulay never wanted to have his head office too far from his roots.
Today, the company’s base is in Signes, a small town just a few kilometres from Marseille.
FROM MARSEILLE WITH SUN FROM MARSEILLE WITH SUN
A COMMITTED FOUNDER: 3 QUESTIONS FOR MICHAËL AZOULAY - A COMMITTED FOUNDER: 3 QUESTIONS FOR MICHAËL AZOULAY -
UN FONDATEUR IMPLIQUÉ UN FONDATEUR IMPLIQUÉ

How would you define American Vintage today?

First and foremost by its values. Pleasure, freedom, sharing and mixing. We translate this through our fabrics, our colours and our styling.

You don’t just use models for your campaigns. You’ve been photographing real people for several seasons now. Why?

Different people and different characters will always take precedence over our product. Our clothes help people show their true selves. We help them take a step into the spotlight instead of hiding. We've come so far since 2005! From our beginnings in Marseille we now have an international presence in Europe, Asia and the United States... This boosts our creativity and also our open-mindedness.

How have you developed as a company director since 2005?

Well, every day is different! Fashion keeps me young. The years fly by in this business. But clothes keep my mind sharp. It’s impossible to get bored.
A PASSION FOR COLOUR A PASSION FOR COLOUR A PASSION FOR COLOUR
A PASSION FOR COLOUR A PASSION FOR COLOUR
Monochrome, natural tones and bold colours encapsulate American Vintage’s DNA. The details aren't really details at all because they allow everyone to wear outfits that are as unique as they are individual.
Especially as our colours are often exclusive.
A VOCATION FOR FABRICS A VOCATION FOR FABRICS A VOCATION FOR FABRICS
Materials have always played a key role in the design of our clothes.
That's why we choose the finest natural fabrics we can.
Wool, linen, cotton... These are the fibres that best define us today.
UNE VOCATION POUR LA MATIÈRE UNE VOCATION POUR LA MATIÈRE