Paris F/W 20/21

L'été des sirènes, celles des cités, celles des vagues
Lovers or friends. Parents or children. Brothers or sisters. This isn’t a campaign. It’s the story of life. This fall/winter 2020-2021, American Vintage continues its quest for intimacy by inviting photographer Julia Champeau to capture portraits of everyday men and women.

Against a white backdrop, these slices of life are immortalised in a studio. A father poses with his daughters. A little sister with her big brother. Duos or trios of friends. In these images, our eye lingers on a stance, an attitude, a gaze. We don’t overthink anything. We just observe. We laugh.

Authentic, tender and sometimes awkward, the gestures are imbued with gentleness. A creative response to the current context, the campaign focuses on the keyword of 2020: essential. For the first time, the city and countryside disappear, giving centre stage to bare, authentic and powerful reality.
Photographer : Julia Champeau
Models : Lyah, Joy, Jimmy, Bakary, Michelle, Axelle,
Jaya, Eva, Raymond, Simon, Luna, Teddy, Nathan,
Athéna, Lucien, Anna-Joe, Paul, Nina, Tessa.
Movie Director : Thomas Lachambre
Stylist : Jonathan Huguet (Artlist)
Make up artist : Céline Martin (Artlist)
Hair Stylist : Joseph Pujalte (Artlist)
Production (Artlist)