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Looking back at the 2021 Hyeres Festival

Since 2017, we have been supporting young creators by partnering with the Hyères International Festival of Fashion, Photography and Fashion Accessories at Villa Noailles.

We continue to sponsor the American Vintage Photography Award, presented for the fifth consecutive year at the 36th edition of the festival from 14 to 17 October 2021.

Sergei Pavlov, 2021 winner
of our photography award

This year, the jury, chaired by Dominique Issermann, named Sergei Pavlov winner of the American Vintage Photography Award, out of 10 finalists in the photography category.

“The purity of both Sergei Pavlov and American Vintage made their encounter almost inevitable. The unisex tank top fits naturally into the multisex universe of Sergei’s generation. The minimalist sophistication and refined sleeve hole work blend into the enchanting river or lake without a single thread seeming out of place.”

– Photography Award Jury at the 2021 Hyères Festival

After a match made in heaven, we are delighted to continue our relationship with Sergei Pavlov through a photography collaboration.

In addition to a cash prize, he is being given free rein to create a photo editorial for American Vintage, which will be exhibited in store.
We look forward to seeing you all soon to discover it in person...

Memories from Hyères

To wrap up this 2021 edition in style, American Vintage featured in the festival magazine, Bons Baisers d’Hyères, with an exclusive fashion series.

The magazine created a new (very) limited edition of our DNA white T-shirts, with the logo, “Bons Baisers d’American Vintage”, for the occasion.

Buy online and in a selection of stores*.


*Paris Tiquetonne, Etienne Marcel Homme, Vieille du Temple, le Bon Marché Women & Men, Marseille Sainte Men, Marseille Davso, Aix-en-Provence, Toulon Grand Var, Bordeaux, Lyon, Lille, Londres Covent Garden, Anvers Nationalestraat, Berlin Mitte Women, Lisbonne Dom Pedro, Milan, New York, Copenhague Pilestraede, Madrid Claudio

Pictures from the festival